Our Mission: Empowering Jamaica's Digital Economy
LinkUp Ja was born from a desire to provide accessible, modern financial tools for every Jamaican. We saw the potential for digital innovation to transform daily transactions and decided to build a platform that truly serves our community.
Our mission is clear: To facilitate seamless online top-up and digital financial transactions for individuals and businesses across Jamaica. We believe that everyone deserves easy and secure access to financial services, regardless of their location or banking affiliation.
Our vision drives us forward: To be the most trusted and convenient digital wallet in the Caribbean. We are committed to continuous improvement, ensuring our platform remains at the forefront of financial technology while upholding the highest standards of security and user-friendliness.
At the heart of everything we do are our core values:
- Security: Protecting your data and transactions is our top priority.
- Simplicity: Making complex finances easy for everyone.
- Community: Building a stronger Jamaica through financial inclusion.
- Innovation: Constantly evolving to meet your needs.
Our Leadership

David Campbell
Chief Executive Officer
With over 20 years in fintech and a deep understanding of the Jamaican market, David founded LinkUp Ja to bridge the digital divide. His vision for accessible financial services drives our innovation.

Sarah Thompson
Chief Technology Officer
Sarah leads our tech innovation, ensuring the LinkUp Ja platform is robust, secure, and user-friendly. Her expertise in secure payment systems is foundational to our trustworthiness.

Mark Jones
Chief Marketing Officer
Mark is passionate about connecting with Jamaicans. He ensures our services reach every corner of the island, fostering community engagement and driving the adoption of digital payments.